About me – personal-trainer, London
I’ve been very fortunate to convert my passion for health and fitness into a full time career. For me, health and wellbeing is the foundation of life and something thats always been a No1 priority. I started my career in the fitness industry as a personal trainer back in 2009, spending the first 2 and a half years in a commercial club gaining experience and learning my craft helping people of all backgrounds to get in great shape and implement the strategies and habits required to live a healthy positive lifestyle. In 2011 I moved to an independent club which helped me further develop and grow as a coach and helped me to build my brand and grow my success by helping clients reach their health and fitness goals.
3 years on in 2014, I reached a pivotal point. Hungry for a new challenge and life experience, I headed out to Australia, doing what I know best and what I’m passionate about – Helping people make positive changes, getting exceptional results.
Fast forward 6 years to 2020 as I write this I’m very grateful to have a successful personal training business and a fantastic client base some of which have been training with me coming up to 4 years. I’ve enjoyed a fantastic career to date, learning from a multitude of life- changing courses and attending seminars, learning from some of the greatest coaches in the world: Charles Poliquin and Phil Learney, with over 11 years experience and knowledge I look forward to sharing this with you. I’m a results focused coach.
My passion is to get you to your desired goal in the quickest time possible. This is achieved by challenging the mind set and developing the skills needed to get your desired goal. Together we will implement new habits and skills needed to manage a healthy lifestyle by yourself, whilst empowering the right decisions to sustain what you have achieved through a bespoke coaching, tailored nutrition and training approach.

About me – personal-trainer, London
I’ve been very fortunate to convert my passion for health and fitness into a full time career. For me, health and wellbeing is the foundation of life and something thats always been a No1 priority. I started my career in the fitness industry as a personal trainer back in 2009, spending the first 2 and a half years in a commercial club gaining experience and learning my craft helping people of all backgrounds to get in great shape and implement the strategies and habits required to live a healthy positive lifestyle. In 2011 I moved to an independent club which helped me further develop and grow as a coach and helped me to build my brand and grow my success by helping clients reach their health and fitness goals.
3 years on in 2014, I reached a pivotal point. Hungry for a new challenge and life experience, I headed out to Australia, doing what I know best and what I’m passionate about – Helping people make positive changes, getting exceptional results.
Fast forward 6 years to 2020 as I write this I’m very grateful to have a successful personal training business and a fantastic client base some of which have been training with me coming up to 4 years. I’ve enjoyed a fantastic career to date, learning from a multitude of life- changing courses and attending seminars, learning from some of the greatest coaches in the world: Charles Poliquin and Phil Learney, with over 11 years experience and knowledge I look forward to sharing this with you. I’m a results focused coach.
My passion is to get you to your desired goal in the quickest time possible. This is achieved by challenging the mind set and developing the skills needed to get your desired goal. Together we will implement new habits and skills needed to manage a healthy lifestyle by yourself, whilst empowering the right decisions to sustain what you have achieved through a bespoke coaching, tailored nutrition and training approach.
Reviews and testimonials
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Jools is an enthusiastic and inspirational personal trainer.
His knowledge and skill has helped me to lose over 25kg so far in weight, as well as toning and re-shaping my body, his nutritional knowledge and guidance has helped me to understand and live a healthier and balanced lifestyle.
The programmes which Jools produces and adapts to meet my own needs change regularly and this keeps the sessions interesting and varied.
I would have no hesitation whatsoever in recommending Jools to other people and I highly value his services.
Bill Dyson

I used to find it incredibly hard to motivate myself to go to the gym and always found that I wasn’t hitting my targets I was setting myself. But since beginning training with Jools I have found myself exceed all the targets I had at the start and have found myself continually pushing for the next target. Putting just over 18 pounds of lean muscle on in 9 months while also keeping my body-fat at 12%.
Training with Jools is both enjoyable and rewarding not only does he set manageable targets and goals but provides all round advice, advising on food and nutrition, different exercising techniques depending on the current goal and in my particular case helping me with my flexibility.
Without training from Jools my own training had become stagnant and was not really achieving much but now I can see the result from week to week and look forward to reaching each goal.
Rob Watts Lean Muscle Gain (gained 17 lbs in 9 months)

I met Jools when I was at my biggest, a whopping 16 and a half stone.Although I had joined a gym and was running two to three times a week I saw little or no results. I was introduced to Jools and straight away we hit it off and he was friendly and very understanding. We sat down and talked about my lifestyle, nutrition and future goals. Jools told me straight away where I was going wrong and explained the value of good nutrition in a way I found easy to understand. He set me an easy to follow diet plan and we started training the very next day.Within weeks the weight was dropping off.Although training was tough, Jools helped me through it and really encouraged me to be the best I can be. I have now dropped from a 38 inch to a 30 and toned my body far beyond my wildest dreams. I’m so full of life and energy and have gone from being overweight and shy to “ripped” and full of confidence.
I would recommend Jools as a personal trainer to any one, not only is he my personal trainer but I consider him as a friend.Thanks mate I would never have done it without you. Not only have you trained my body but you have trained my mind too!
Scott Sumner Fat Loss (lost 72 lbs in 9 months)

I first started personal training with Jools in April 2013 when he introduced me to weight lifting. I wanted the help of a personal trainer as I was tired of spending hours on the treadmill on ridiculously low calories wondering why I still looked ‘soft’, unhealthy and always felt tired. Jools provided me with a great training programme which taught me the fundamentals of weight training and he taught me the principles of clean eating which included lots of great food – I was no longer constantly hungry and craving sugar!After a couple of months I began to take more of an interest in weight training and aspired to look like the strong muscular women I saw in fitness magazines. The more I looked into it, the more I was driven to train harder and eat cleaner towards my goal physique. Jools and I discussed taking my training to the next level – to compete in a figure competition. I decided to compete in the UKBFF Cumbrian Classic 2014 in the Bikini Category. Jools equipped me with a very specific diet and training plan which was tailored exactly to meet my needs.It was the hardest and most challenging 10 weeks I have ever had – both physically and mentally but the experience on stage was absolutely amazing, I loved every minute of it! I went on to take 2nd place in my very first competition and I also received an invite to the finals.I am now continuing training towards competing in the UKBFF Bikini Category Finals in October. I hope that my journey inspires other women to explore new ways of keeping fit to promote a positive body image of being strong not skinny!Jools is an absolutely fantastic personal trainer, I genuinely couldn’t recommend him enough. His knowledge and approach to nutrition and exercise is second to none. Jools not only supported me in one to one sessions, but he supported me throughout every step of my journey to the competition. Jools is the reason I developed a passion for bodybuilding and I can’t thank him enough!Thanks for everything Jools xx
Laura Powell

Jools was instrumental in my transformation to gain back my health and shape my body. I went from 140kg and 40% body fat, to roughly 90kg and 15% body in a period of 6 months (and still improving).
Jools is an expert in body composition, techniques and nutrition. He always follows the cutting edge research and keeps adding to his repertoire.
Most personal trainers are there to chit chat with clients…Jools is about results.In addition, Jools was always there for me to answer any question 24/7/365. I would email, call, sms him at anytime (literally). I recall I texted him one night at 3am while reading a fitness book and he replied within 10 minutes (he was watching boxing).It is no surprise I recommended Jools as a personal trainer to another 10 fund managers and investment bankers in the city of London and Mayfair and I am quite happy to offer this recommendation publicly, because he absolutely deserves it. Thank you Jools for supporting my goals.
Omiros D. Sarikas Investment Banker, Private Equity Advisor and Venture Capitalist
